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It’s vs Its

It’s is a contraction of it is. This is always true and never not true. It’s NEVER means belonging to it. Never. Ever. It is ALWAYS a contraction of it is. ALWAYS.

It’s absolutely mind-boggling how many people cannot seem to understand this very, very simple thing. Even journalists who really should know better get it wrong. Authors too.

Just remember:

IT’S = IT IS

And while I’m at at, a lot is two words. So not alot, but a lot.

Forgive my rant, but this bothers me. I know it shouldn’t, but I am sick. I also know that standards will continue to decline and that makes me very sad and I know that if I were able to accept the declining standards I would be a lot happier. But for now, I can’t do that and so I rant.